OVERVIEW
For service providers seeking to rapidly expand their business into new regions,
new customer markets and/or providing additional services to your existing customer base, it is not enough
just to build a network - you need a professional marketing plan. MetaSwitch MarketVisions
is a Marketing support program that offers a package of resources and services to support your growth;
including target market and competitive analysis, pricing studies, product brochure templates,
and public relations development.
VoIP Small and Medium Business Solution
Service providers experience significant challenges in providing services to the
Small and Medium sized Business (SMB). In order to support you in marketing and selling these solutions
to this large and potentially lucrative market, MarketVisions offers significant support including
business planning tools, marketing support and research, Whitepaper, Case Study, and Product Brochure templates
available for your customized branding. Materials are available for customer download on our
customer portal.
VoIP Marketing Workshop
A full day, interactive workshop to aid and accelerate your revenue growth from the
Small and Medium sized business market. The workshop provides service providers with the strategic marketing
and sales information to successfully deploy products like IP Business Trunking and Hosted IP PBX.
Marketing Next-Generation Services To SMBs Class
Utilizing the combined experience of MetaSwitch and Savatar, a well known strategy and
technology consulting firm, the Marketing Next-Generation Services to SMBs class
is designed to provide you with the strategic marketing and sales information to successfully deploy products to
the lucrative Small and Medium (SMB) market.
Marketing Next-Generation Services To Consumers Class
Utilizing the combined experience of MetaSwitch and Pivot Media LLC, a well
known market strategy consulting firm, the
Marketing Next-Generation Services to Consumers class
is designed to provide effective, market-tested strategies and specific, actionable tactics and
tools in order to support a service provider's ability to succeed in the residential market.
Target Marketing and Segmentation - "20/20 Vision"
In order to develop new demand and generate new revenue from existing clients,
segmentation and geographic analysis helps you to understand the profiles and locations of your target market
customers so that service offerings and marketing efforts can be matched to their needs.
M3 Public Relations Program
Consistent, crisp messaging is important to any company, whether they are a newly funded start-up
looking for seed money, or a well-established market leader. For Service Providers not ready for a
fully supported public relations program, MetaSwitch can assist in creating messaging that enables
communication of the key values of their company or products.
Residential Marketing Support Services
MetaSwitch will support development of a service provider's residential product portfolio,
including unified communications, VoIP, IPTV and others, delivered through our Service Delivery Platform.
Resources will include Business Cases highlighting how a service provider can grow profitable revenues,
Key Marketing Messages, and End-User Collateral Templates.
Direct Marketing Collateral
MetaSwitch supports your efforts to market your services to target customers. MetaSwitch
has developed brandable sales flyer templates, which promote the appropriate key messages that will connect
with target buyers of your MetaSwitch powered products.
Partner Ecosystem
MetaSwitch will support your ongoing success through MarketVisions and our evolving ecosystem of Marketing Partners. Resources include Telesales, Market Research, and Internet Marketing.