MarketVisions Overview
For service providers seeking to rapidly expand their business into new regions,
new customer markets and/or providing additional services to your existing customer base, it is not enough
just to build a network - you need a professional marketing plan. Metaswitch MarketVisions
is a Marketing support program that offers a package of resources and services to support your growth;
including target market and competitive analysis, pricing studies, product brochure templates,
and public relations development.
VoIP Small and Medium Business Solution
Service providers experience significant challenges in providing services to the
Small and Medium sized Business (SMB). In order to support you in marketing and selling these solutions
to this large and potentially lucrative market, MarketVisions offers significant support including
business planning tools, marketing support and research, Whitepaper, Case Study, and Product Brochure templates
available for your customized branding. Materials are available for customer download on our
customer portal.
Introduction to MetaSphere Features and Applications
The Introduction to Metasphere Features and Applications class
aims to empower product managers and customer facing staff with a comprehensive understanding of the residential and
business features and capabilities of Metaswitch from a less technical perspective, but with a hands-on approach,
including demonstration through TUI and CommPortal interfaces and analog, SIP, and soft phone end-points.
Marketing Next-Generation Services To SMBs Class
The Marketing Next-Generation Services to SMBs class
is designed to provide you with the strategic marketing and sales information to successfully deploy products to
the lucrative Small and Medium (SMB) market. SIP Trunking and Hosted PBX research, pricing and package development,
and Sales positioning are tackled in-depth.
Marketing Next-Generation Services To Consumers Class
Utilizing the combined experience of Metaswitch and Pivot Media LLC, a well
known market strategy consulting firm, the
Marketing Next-Generation Services to Consumers class
is designed to provide effective, market-tested strategies and specific, actionable tactics and
tools in order to support a service provider's ability to succeed in the residential market.
CommPortal Feature Videos
CommPortal video tutorials guide your customers through a selection of the most popular
features. With CommPortal, you can deliver an extremely rich suite of applications. Now, thanks to the
introduction of these videos, learning how to take advantage of CommPortal's flexibility has never been easier
for your customers. Drive product interest & feature adoption & utility.
Target Marketing and Segmentation - "20/20 Vision"
In order to develop new demand and generate new revenue from existing clients,
segmentation and geographic analysis helps you to understand the profiles and locations of your target market
customers so that service offerings and marketing efforts can be matched to their needs.
Sales and Marketing Toolkit
Whether you are an experienced sales and marketing professional
looking for productivity tools or a novice looking for guidance, the Sales and Marketing
Toolkit is your most relevant resource. The Sales and Marketing Toolkit is full of practical guidance,
with over 60 sales and marketing templates (DOC, XLS, PPT, and PDFs) and "how-to"
articles.
M3 Public Relations Program
Consistent, crisp messaging is important to any company, whether they are a newly funded start-up
looking for seed money, or a well-established market leader. For Service Providers not ready for a
fully supported public relations program, Metaswitch can assist in creating messaging that enables
communication of the key values of their company or products.
Residential Marketing Support Services
Metaswitch will support development of a service provider's residential product portfolio,
including unified communications, VoIP, IPTV and others, delivered through our Service Delivery Platform.
Resources will include Business Cases highlighting how a service provider can grow profitable revenues,
Key Marketing Messages, and End-User Collateral Templates.
Direct Marketing Collateral
Metaswitch supports your efforts to market your services to target customers. Metaswitch
has developed brandable sales flyer templates, which promote the appropriate key messages that will connect
with target buyers of your Metaswitch powered products.
Partner Ecosystem
Metaswitch will support your ongoing success through MarketVisions and our evolving ecosystem of Marketing
Partners. Resources include Telesales, Market Research, and Internet Marketing.